2024 Men\'s Final Four Fan Fest presented by Capital One is a family-friendly event where fans can enjoy interactive basketball activities, special programming, photo ops, prizes and more. Hours of Operation* Friday, April 5: noon-8 p.m. Saturday, April 6: 10 a.m.-8 p.m. Sunday, April 7: 10 a.m.-8 p.m. Monday, April 8: noon-6 p.m. *Capital One cardholders and 1 guest receive admission 1 hour earlier than general public doors. Advance Sales (January 17 until April 1) Adults: $8.00 Students, Military, Seniors: $4.00 Children (12 and under): $0.00 Regular Sales (April 1 until April 8) Adults: $10.00 Students, Military, Seniors: $5.00 Children (12 and under): $0.00 CHILDREN 12 AND UNDER GET IN FREE (WHEN ACCOMPANIED BY A TICKETED ADULT) Located in the Phoenix Convention Center - 100 N 3rd St, Phoenix, AZ 85004